Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile.
Simply put: everyone uses Facebook and they use it a lot.
The Facebook algorithm determines what any one of those users sees in their News Feed at a given time. To say it has a huge impact on the Facebook experience would be a colossal understatement.
Fortunately, in the last few years Facebook has begun to tell us more and more about how the News Feed algorithm works, what it favors, what it doesn’t, and what it means for business Pages.
Become familiar with these levers and you’ll know which ones to pull to get your content seen by more people. Boosting organic reach is what it’s all about.
(Article Excerpt and Image from Hootsuite). See more
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