According to the Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers.
In other words, nearly half admit that they don’t know how to make content that interests their audience. I’m sure a similar statistic could be found with consumer marketers.
Ask yourself: Does your brand content fall into this category? Are readers turning away from your brand because they don’t find the content you produce to be as engaging or authentic as it should be?
Let’s hope not.
Contact Blaster Web Services for your Web Needs!
