Christmas is the most wonderful time of the year for marketing. With the holiday season excitement in the air, people are more eager to spend their money. During Christmas time, mobile marketers tend to double their efforts, trying to explore additional opportunities to reach their clients. More specifically, according to Amazon and Target reports, nearly 60% of their customers were from mobile. And the number is about to increase this year – as with the rise of mobile traffic data we are waiting for mobile purchases to finally beat desktop.
Yet, when it comes to app marketing, there is another side of the coin. With the rise of the number of ad campaigns, the competition increases and ultimately skyrockets the price for the installation. Also, the obvious marketing opportunities of the holiday season campaigns are not the same for different categories. The platform matters as well.
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