Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content, with the average person spending 25 to 30 minutes in the app. That’s a big opportunity for marketers.
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